On 24 May 2024, H.E. Mrs. Ureerat Chareontoh, Ambassador of the Kingdom of Thailand to Singapore, attended the HOFS Awards 2024 Gala as Guest of Honour. The event was organised by Win Win PRPlus company to recognise the exceptional achievements of prominent brands, as well as the noteworthy influencers and content creators across Southeast Asia.

On this occasion, Ambassador Ureerat congratulated and expressed the Royal Thai Embassy's support to Thai brands and content creators that won the awards this year. The awards contribute to the widening of business opportunities and network building for Thai businesses in Singapore.

Marking its second year, the HOFS Awards 2024 presented a total of 65 winners. Among the distinguished list of Thai brands were TepThai, Dokbuaku, IN2IT, Kito, and ASAVA, showcasing their brand excellence. Similarly, Thai influencers and content creators such as Jennie Thienphosuvan, Mawinfinferrr, C-Amy, and Kaykai Slider were celebrated for their profound impact and creative contributions. Moreover, Thai business in Singapore that won the awards were a crape cake shop called "Two Bake Boys" and a Michelin Guide's Thai restaurant called "MP Thai"