On 18 July 2025, H.E. Ureerat Chareontoh, Ambassador of Thailand to Singapore, attended the Coffee Industry Ambassador Luncheon hosted by the Singapore Coffee Association, held as part of SIGEP Asia & Restaurant Asia 2025. The luncheon convened Ambassadors from coffee-producing countries, representatives from the ASEAN Coffee Federation and ASEAN Coffee Institute, as well as leading figures from the coffee industry to exchange insights on the ASEAN Coffee Advancement Plan (ACAP) and broader regional developments within the coffee sector. The Thai Coffee Association also participated in showcasing the excellence of Thai coffee beans, which received an enthusiastic response from the participants.