On March 26, 2026, the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB organized the "Thailand MICE Roadshow in Singapore 2026" at the Grand Hyatt Singapore. Mrs. Chonlatee Chanrachakul, Chargé d'affaires, presided over the opening ceremony and delivered the welcoming remarks. The objective of the event was to showcase Thailand's evolution into an innovation- and technology-driven MICE destination. The event brought together over 62 Thai entrepreneurs to build upon investments and strengthen business relations, given that Singapore was Thailand's top foreign investor in 2025 and possesses outstanding potential as a global hub for conventions and exhibitions.

Dr. Supawan Teerarat, President of TCEB, delivered the reporting speech outlining the event's objectives. She presented the industry's direction through the MICE Masterplan 2026 - 2027, which focuses on innovation and sustainability.

Following the opening ceremony, attendees listened to a special panel discussion on the topic "Designing the Next Generation of Business Events: What Clients Expect in 2026". In the afternoon, Business Exchange Sessions were held covering multiple dimensions, namely Meetings & Incentives, Conventions, and Exhibitions. Additionally, a Networking Lunch and a Meet & Mingle Reception were organized to provide opportunities for entrepreneurs and investors to exchange experiences and closely build business networks together.