On 29 March 2025, H.E. Mrs. Ureerat Chareontoh, Ambassador of Thailand to Singapore, delivered an opening remarks at the “Thai Coffee Appreciation Session”, co-hosted by the Royal Thai Embassy in Singapore and Paksong Coffee Company. The event aimed to showcase high-quality Thai coffee beans carefully selected from Thai farmers under the Q-Project initiative.

 

On this occasion, the Ambassador highlighted the Embassy’s commitment to promoting Thai products that combine traditional wisdom with modern innovation, as well as efforts to elevate Thai coffee to compete sustainably in the global market. The event saw the presence of Mr. Jeremy Chong, a coffee expert from Paksong Coffee Company, who shared insights on selecting premium coffee beans. Guests also enjoyed pastries from Two Bake Boys, contributing to a warm and engaging atmosphere that encouraged meaningful exchange around Thai coffee culture.